Craig Drysdale, an avid surfing fan, has developed an innovative new surf leash that is poised to make surfing a much safer experience. He made use of our Product Support Space to design and prototype aspects of the leash as well as to conceptualise the packaging design.
The Silver Cord functions like a normal surf leash, but has an added safety feature in the form of an inner cord that activates when the leash breaks, and has a break strength which is greater than that of the standard cord.
This should bring peace of mind to any surfer, whether they are a competitive surfer, a big wave surfer, a bodyboarder or someone who surfs for fun. It is also especially useful for children who are often at risk of losing their boards while learning to surf.
We caught up with Craig to get an update on the progress that he has made with his invention.
What is the Silver Cord leash and what inspired you to design it?
I was inspired by a recent experience in the surf where I needed the security of a reliable surf leash. After a protracted break from surfing I was persuaded to go for a surf at a fun reef. On the very first wave I got battered rather badly. Due to my lack of fitness, I had put myself in a rather compromised position. The very first thing that went through my mind was ‘please don’t let the leash snap.’ Fortunately, it didn’t, but the experience sparked an idea to create a leash that is fully functional by normal industry standards, but with an element of back-up safety built in. Additionally, losing your board can be a costly affair.
How did the CCCI Product Support Space help you in the prototype/design of the product?
I made use of the CCDI’s Product Support design studio to create 3D samples of the various components needed to develop the actual moulds. With a language barrier in dealing directly with factories abroad, having a working sample is much easier to present and much easier for the manufacturers to understand and design the final product. It took a few sessions to get the sample right but in the end the prototype was effective. I also made use of the laser cutters to conceptualise the packaging design. Although, I didn't go this specific packaging route, the designs inspired the direction and the execution of the final outcome.
Tell us about the Orlando Surf Expo, USA where you exhibited in September last year
Surf Expo was really interesting and the reaction to the leash was excellent. We got great on-line exposure. Effective networking resulted in the appointment of different agents for the different regions. Surf Expo is a great platform to penetrate and connect with the market.
What challenges have you faced in this journey?
The response to the Silver Coil has been excellent. However, we have had to grapple with limited production capabilities, but that issue will be overcome.
Thanks to the team at the CCDI. I am currently working on something new and will be seeing you guys soon to develop this.